There are two important statistics you need to know about customer service according to Dimensional Research:
- 52% of customers continued to use more products or services from a company after having a positive customer experience.
- A bad customer service experience resulted in 59% of customers ceasing business with that company.
Does this surprise you? It shouldn’t. Positive customer service experiences are crucial in determining customer loyalty. The article “59% of Customers Don't Return After a Bad Customer Service Experience” by Daniel James discusses these statistics and also gives information on what your company can do to ensure positive customer experiences. To read the full article, click the link below:
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