Companies always want to gain new customers, but sometimes it can be easy to forget about maintaining current customers. Having a bad customer experience with a company you really like can stay in your mind and lead you to considering other options for your goods and services. When developing your company’s customer service plan, it’s important to keep in mind how you will treat your current customers in order to retain them as lifelong fans. The CustomerThink article “How Customer Service Can Create a New Breed of Brand Ambassador” by Jim Freeze gives five things to consider when planning your marketing strategy:
- People Love to Share Bad Customer Service
- Exceptional Customer Service Makes a Bigger Mark than You Think
- Personalize the Customer Experience
- Provide Customer Interactions
- Understand, Learn and Drive Action
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