Companies seek to give service to customers around the world. With cultures being so diverse from location to location, it can be a challenge to offer personalized customer service for everyone. The article from ICMI, “Meeting and Exceeding Global Customers' Expectations” by Rich Weborg, gives the following challenges that customers face around the world:
- Response time and resolution
- Channel preference
- Consistency across channels and agents
- Unfriendly service representatives
Weborg discusses these challenges and also presents solutions for each one. To read the full article, click the link below:
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