“According to research from Aberdeen Group, 80 percent of companies are expected to adopt social media as a customer service portal by the end of the year.” – Kiran Ross (Contributing Writer for the Kansas City Business Journal)
Social media is now a customer service requirement for many companies. Customers aren’t satisfied with traditional communication channels and want answers instantly. There are four benefits of using social media for customer service to consider:
- Streamlined communication
- Cultivation of brand ambassadors
- It’s easy to close the loop
The article “Social Media Matters: 4 benefits of a customer service portal” by Kiran Ross (Kansas City Business Journal) goes into detail about these benefits. To read the article, click the link below:
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