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Social Media Matters: 4 benefits of a customer service portal - Kiran Ross

wireless-broadband“According to research from Aberdeen Group, 80 percent of companies are expected to adopt social media as a customer service portal by the end of the year.” – Kiran Ross (Contributing Writer for the Kansas City Business Journal)

Social media is now a customer service requirement for many companies. Customers aren’t satisfied with traditional communication channels and want answers instantly. There are four benefits of using social media for customer service to consider:

  1. Streamlined communication
  2. Immediacy
  3. Cultivation of brand ambassadors
  4. It’s easy to close the loop

The article “Social Media Matters: 4 benefits of a customer service portal” by Kiran Ross (Kansas City Business Journal) goes into detail about these benefits. To read the article, click the link below:

Social Media Matters: 4 benefits of a customer service portal - Kiran Ross

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