The internet has changed the way customers select the best companies for their desired goods and services. People now do much more research before making a decision than ever before, and B2B companies are shifting that direction as well. One of the big ways companies perform research is by reading reviews and comparing potential vendors. Because of this, customer service and experience are crucial for B2B companies’ success. The Marketing Land article “The Customer Experience Is Key For B2B Success” by Loretta Jones gives some ways for B2B companies to keep their customer service a positive focus by elaborating on two topics:
- Empower Your Customer Care Team
- The Customer Experience Doesn’t End After The Sale
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