Did you know that 47 percent of Twitter members are using the social channel for customer care? With a percentage that large, it is wise to treat the your Twitter account the same way you would treat your company's in-person customer service. The article "Why You Can't Ignore Customer Service on Twitter" by Lisa Woods goes into detail on the following list of strategies to boost your company's image on Twitter:
- Perform Quick Triage
- Know What Your Tone & Voice Conveys
- Pick Metrics to Fit the New Paradigm
To read the full article, click the link below:
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