The article “The Power of Customer Trust in Brand Marketing” by Jonathan Hinz discusses the idea that in modern technology brings power to the consumer. Because social media has given consumers a platform, businesses must gain their trust in order to be successful. The article discusses three marketing strategy concepts to gain consumer trust:
- Personalize communications
- Nurture credibility
- Create fans
The article also discusses topics about maintaining trust and the power of trust.
To read the full article, click the link below:
The Power of Customer Trust In Brand Marketing – Jonathan Hinz
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