We already know how fast mobile is moving. Interacting with your customers via social media and voice are becoming commonplace either online or on your smartphone. What about text messaging, though? Is this personal channel really a channel for customer/business interaction? ICMI seems to think so. They recently posted an article stating that yes, in fact, SMS is a REAL customer service channel. Below is a summary of that article:
Is your company making a positive impact in mobile? ICMI posted an article discussing the top five consumer responses to the mobile customer experience. A summary of that article is below.